The level of community involvement and support is often an important factor when customers determine which companies' products to purchase. Caponigro Public Relations helps companies identify and implement ways to enhance their relationships with key community representatives, opinion leaders and politicians. Services in this area include:

• Community relations strategy and outreach plans
• Minority relations counsel and implementation
• Sponsorship programs
• Community-event media coverage
• National and local ethnic-media resource
• Brochure development
• Special-event management
• Coalition building
• Speech scheduling and promotion