Challenge:

Successfully launch a product website to attract visitors and sponsors.

What we did:

Conducted a campaign to obtain positive visibility through traditional
and online media.

What we accomplished:

Obtained positive stories in publications such as the New York Times and ComputerWorld, and on U.S. national television such as CNBC. The website attracts monthly more than 250,000 visitors, and has obtained several major sponsors, investors and a major non-profit organization to share the proceeds.