Effectively building and maintaining a positive reputation occur only by smart strategy and dedicated implementation. You must have all the information available to identify the core issues, set the correct strategy and establish baseline data for later measurement. The proper research can save a substantial amount of time, backtracking and second-guessing. And, research can identify results and evaluate effectiveness of a public relations program to guide your future actions. Caponigro Public Relations, with a network of research firms available to assist where needed, helps clients in the following areas:

• Communications audits
• Telephone surveys
• Focus groups
• One-on-one interviews
• Advisory boards
• Online research
• News-media interviews
• Media coverage analysis
• Promotion of research results
• Presentation assistance