We are highly regarded for our results-oriented, measurement-based operations and the experience and professionalism of our staff. We are hired to achieve results, not to simply write news releases, prepare media kits, develop PR programs and conduct training sessions. It is the results that keep clients coming back to us. And, it is the results that encourage them to refer CPR to others.

Caponigro Public Relations believes in accountability and measurement, and we work hard to quantify objectives and measure results. Evaluation is as important to Caponigro PR as it is to our clients, and we understand how best to evaluate results.

We are unique in the PR industry due to our commitment to continuous improvement and the adoption of quality standards that benefit our clients. Caponigro PR is the only public relations firm in North America to achieve ISO 9001:2000 certification, reflecting the company’s commitment to a quality system that provides detailed processes, measurability and employee development.

Our clients rate our performance very highly. We regularly conduct Client Satisfaction Surveys as part of our ISO Quality System. Our scores are near excellent in every category, including “commitment to excellence,” “responsiveness,” “initiative,” “enthusiasm” and “chemistry.” Our overall scores average a 4.6 out of a best-possible 5.0. When clients were asked whether they would recommend our firm, with 4.0 being a best-possible “strongly recommend,” our average score from all clients was 3.94.

We have included several brief case studies to offer a small sample of the client work we do. We hope you'll take a few minutes to read through them.